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basePLUS-Binjiang Serviced Apartment

basePLUS-Binjiang Serviced Apartment on the Bund of Huangpu: Embrace an Ideal Lifestyle Where River Views Meet Elegance：
Nestled along the New Bund of Huangpu, this collection of premium residences claims a coveted riverfront location with south-facing views of the Huangpu River. The boundless riverscape unfolds right before your eyes, with glistening waves and passing sailboats all within easy sight. Across the river, the dynamic modernity of the Mercedes-Benz Arena and the iconic silhouette of the China National Pavilion at Expo Shanghai stand in distant harmony, where urban landmarks and natural beauty blend seamlessly.
The convenience of travel and leisure is truly unparalleled: within a 5-minute walk lie commercial landmarks such as Gopher Center, one east The Bund Garden, Bridge 8, and Mengziyuan, satisfying the needs of trendy shopping, characteristic dining, and business negotiations all in one stop. Within a 10-minute driving radius, popular destinations like the artistic romance of Xintiandi on Huaihai Road, the bustling vibrancy of the Dapuqiao business district, and the retro charm of The Bund at Laowaimao are all easily accessible, unlocking a diverse urban lifestyle with ease.
A three-dimensional transportation network further empowers your travels: the North-South Elevated Road connects the entire city quickly, while Metro Lines 4, 8, and 13 link seamlessly to all major core areas. To the east, the Nanpu Bridge and Xizang South Road Tunnel provide unimpeded access to the ecological scenery of the Pudong Expo Riverside and the financial grandeur of the Lujiazui CBD, making both efficient commuting and cross-district excursions hassle-free.
The basePLUS-Binjiang Serviced Apartment 256 boutique residences cover a diverse range of unit types, from studios to one-bedroom, two-bedroom, and three-bedroom apartments. Most of units are fully equipped with a washing machine, refrigerator, and an independent kitchen, skillfully blending the warmth of home life with the comfort of high-quality accommodation. The social-friendly multi-function hall and the energetic gym also create a cozy and relaxed living environment for guests with different needs.
In terms of design, the project showcases exceptional craftsmanship: it not only retains the unique terrazzo material but also breaks away from the monotonous traditional black-white-gray color scheme. Boldly adopting fresh hues of air force blue and postal green, combined with warm log materials and the soft curves of interior walls, it outlines an exquisite, understated yet warm quality of life in every detail.

base serviced apartment

base is a serviced apartment brand managed by Golden Union Assets. base delivers a boutique serviced apartment concept with simple and well considered design. Centrally located in downtown Shanghai and Beijing, all of our properties are in good locations, and within proximity to public transport and access to friendly local communities.

Our base spaces evoke the cultural identity of the surrounding neighbourhood — becoming a bridge between modernity and locality, gracefully interpreting the past in the present. Each base property is well-appointed with a mini gym, cooking spaces and shared public spaces, which meets the basic needs of life, as well as allow residents to connect and socialise. Over the course of time, base occupants naturally become an organic and well-connected community. At present, Over 20 projects currently in operation and under renovation. We are bringing innovative ideas to more places with our expanding map.